Xiaoyu Liu





I combine delightful craft with strategic thinking and technical fluency. Currently shipping AI products and features.
2025-presentThe Farmer’s DogLeading AI product initiatives across customer care and retention. Pioneering AI-assisted design workflows.

EvalPal 🔒



Designed AI-powered QA platform from 0→1, navigating legal compliance and establishing human-centered collaboration patterns for responsible workplace AI deployment.
2023-2025Cox @ Huge
Drove digital transformation for 6.5M customers, redesigned buy flows, self-service, and core product journeys with measurable conversion improvements.

Buy Flow



Led the redesign of Cox's purchasing journey, reduced steps by 150%, increased Mobile Wireless orders by 55.6% through elegant, intuitive flows.

Account



Led the revamp of the account experience that simplifies complexity and empowers users with a clear, supportive experience.

Support & Learn 🔒



Led the redesign and streamlining of Support & Learn to boost customer satisfaction, improve digital containment, and shape a future-ready vision with AI integration.
2021-2023
Google @ Huge
Envisioned new era of search and shopping for Google, driving global localization & internationalization and creator-led commerce across Search and YouTube Shorts.

Creator-Driven Shopping 🔒



Shaped the future of creator-driven shopping on Google Search & YouTube Shorts, connecting the next generation with trusted voices.
2019-2021
Verywell @ Dotdash
Led design for health platforms serving 800M+ monthly users, focusing on content systems, search, and user engagement at scale.

@2026

@Xiaoyu Liu