The Farmer’s Dog

EvalPal: CX Quality Assurance Platform


An AI-powered CX Quality Assurance (QA) platform built from scratch, scaling from dozens to hundreds of graded conversations per week, increasing QA coverage, and enhancing agent coaching to deliver iconic customer care.
Apr 2025 - Present | Launched




TeamProduct Design: Xiaoyu Liu (Me)
Product Management: Talia Azour-Lev
Development: Steven Pochapin, Jesse Smith, Michelle Urena, Josh Pitkofsky
Data & Analytics: Ian Vaimberg, Nathan Feifel, Jintai Li
CX: Kayla Prandoni, Danielle Kasper, Emily Fiore
My ResponsibilityUX/UI
Visual Design
Design & Content Strategy
Research & Testing
Design System
Prototyping
TimelinePhase 1: Apr - Oct 2025
Phase 2: Oct 2025 - Jan 2026