Xiaoyu Liu
What I do
product design
interdisciplinary art
writing
product design
interdisciplinary art
writing
Where I wave my wand
the farmer’s dog, 2025-present
huge, 2021-2025
dotdash, 2019-2021
the farmer’s dog, 2025-present
huge, 2021-2025
dotdash, 2019-2021
Design
Product designer who has designed end-to-end digital experiences for The Farmer’s Dog, Google, Cox Communications, and Dotdash Meredith. I transform complex systems into elegant, delightful experiences. I lead 0→1 AI platform development, combining design craft with strategic thinking and technical fluency. Currently designing and shipping AI-powered features while pioneering AI-assisted workflows that doubled team velocity.
QA Platform: Foundation to AI Integration 🔒
Led end-to-end product strategy and design for EvalPal, an AI-powered Quality Assurance platform that automates evaluation of customer care conversations while navigating complex legal constraints and designing for human-AI collaboration. Defined product features and interface, conducted user research on AI sentiment, and established design patterns for responsible AI deployment in workplace tools.
2026 / Enterprise / Tooling / AI / Concept to Scale
Reimagined Buy Flow🔒
Led redesign of Cox's purchasing journey - reduced steps by 150%, increased Mobile Wireless orders by 55.6% through elegant, intuitive flows. Drove digital transformation for Cox Communications (6.5M customers).
2024 / Mobile-First Web / E-Commerce / Service / Vision to Scale
Creator-Driven Shopping Experience🔒
Shaped search and shopping experiences for Google, driving global localization and creator-led commerce across Search and YouTube Shorts.
2023 / Mobile App / E-Commerce / Creator / Growth / Vision
Coffee as A Shared Language
Brooklyn Lab Coffee reimagines this through intuitive, inclusive design that speaks across language barriers.
2025 / Omnichannel / Visual / Motion / Concept
Art
My artistic practice delves into themes of time, sensory perception, and the existential concept of death. Through a diverse range of mediums including art installation, writing, bookmaking, documentation, sound, and video.
Near Water
近水
2022
Text written in 2018
Rice paper, copper wire, glass
Read the script
Death of Any Sort
任何形式的死亡
Start since May, 2020
I use my phone to take photos of every death I encountered except for human beings since quarantine. It all traced back to the moment that I executed a fly.
To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.
The oneline graveyard
To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.
The oneline graveyard
hEAR 耳斤
You are what you are sensing
2019
Enameled Magnetic Copper Wires, Super Strong Magnets, Mono Amplifiers, Stretched Canvas, MDF board
Its concept emerges from my response to a lifetime sensitivity to high frequency sound. This ‘excessive hearing’ triggers physiologic and emotional feelings - anxiety, timidity, need to escape - which led to the form of this project as an artistic metaphor of “my fear” and “my courage to face it.”
Human Voice as Clock
人声为钟
2018
2’ Multi-Channel Voice Recording
Time is stretchable. Senses trigger flashbacks, flashbacks are extracted from memories, and memories interfere with the senses. Past, present, and future are interconnected like a manifold, a convergence of multiple dimensions of time. To connect these dots, Joan Grant reveals this piece of a puzzle in her book Winged Pharaoh: a far memory book: “for where I am is within and beyond Time, for it is the center of a circle where past, present, and future join and are eternal.”