Art
Design
I combine delightful craft with strategic thinking and technical fluency. Currently shipping AI-powered features while pioneering AI design workflows. 7 years designing high-impact systems at scale: AI platforms, global commerce, 800M+ user products.




The Farmer’s Dog 2025-present Leading AI product initiatives across customer care and retention. Pioneering AI-assisted design workflows.


EvalPal
Lead design and strategy of an AI-powered Quality Assurance platform built from 0->1 that automates evaluation of customer care conversations while navigating complex legal constraints and designing for human-AI collaboration. Established design patterns for responsible AI deployment in workplace tools.





Cox @ Huge2023-2025Drove digital transformation for 6.5M customers—redesigning buy flows, self-service, and core product journeys with measurable conversion improvements.


Buy Flow 
Led the redesign of Cox's purchasing journey - reduced steps by 150%, increased Mobile Wireless orders by 55.6% through elegant, intuitive flows.



Account
Led the revamp of the account experience that simplifies complexity and empowers users with a clear, supportive experience.



Support & Learn
Led the redesign and streamlining of Support & Learn to boost customer satisfaction, improve digital containment, and shape a future-ready vision with AI integration.





Google @ Huge2021-2023Envisioned new era of search and shopping for Google, driving global localization & internationalization and creator-led commerce across Search and YouTube Shorts.








Verywell @ Dotdash 2019-2021Led design for health platforms serving 800M+ monthly users, focusing on content systems, search, and user engagement at scale.







Who I am
刘筱雨 Xiaoyu Liu

My name means 'light rain', a choice my parents made that I'm still processing.






What keeps me busy
Design
Art
Writing
Books
Yoga
Knitting
Dog poops

For details of my work,  please reach out





Where I wave my wand
The Farmer’s Dog, 2025-present
yes, fresh dog food & pricey

Huge, 2021-2025
appropriately named agency, big clients

Dotdash (Now People Inc.), 2019-2021
media for people who google things






Where I exhausted for deadlinesParsons School of Design | NY, US
Master of Fine Arts in Design and Technology, 2019
survived on coffee and critique

Beijing Language and Culture University | Beijing, China
Bachelor of Engineering in Digital Media Technology, 2017
learned to engineer, regretted immediately, but grateful now

JAMK University of Applied Sciences | Jyväskylä, Finland
Exchange in Media Management, 2016
freezing but enlightening





My artistic practice delves into themes of time, sensory perception, and the existential concept of death. Through a diverse range of mediums including art installation, writing, bookmaking, documentation, sound, and video.






Near Water 
近水

2022 (Text written in 2018)
Artist’s Book
Rice paper, copper wire, glass
Book remade from what I wrote in the past into a pocket size. A book about my personal story of living in cities near water all my life is hung from the top with its edge touching the surface of the water. The water I keep running away from-the ghost that comes after me, the soil that nourishes me-is slowly permeating, evading, and finally gaining control. My story reveals. The fragmented puzzling and mumbling nonsense.






Death of Any Sort
任何形式的死亡

Start since May, 2020
I use my phone to take photos of every death I encountered except for human beings since quarantine. It all traced back to the moment that I executed a fly.

To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.







hEAR: You are what you are sensing
耳斤

2019
Sound Installation
Enameled magnetic copper wires, super strong magnets, mono amplifiers, stretched canvas, MDF board
hEAR is a site-specific sound installation consisting of multiple handmade speakers on canvases playing a computer-generated stereo soundscape.

Its concept emerges from my response to a lifetime sensitivity to high frequency sound. This ‘excessive hearing’ triggers physiologic and emotional feelings - anxiety, timidity, need to escape - which led to the form of this project as an artistic metaphor of  “my fear” and “my courage to face it.”







Human Voice as Clock
人声为钟

2018
2’ Multi-Channel Voice Recording

I recorded myself counting 2 minutes in several contexts to explore the human perception of time under different scenarios.

Time is stretchable. Senses trigger flashbacks, flashbacks are extracted from memories, and memories interfere with the senses. Past, present, and future are interconnected like a manifold, a convergence of multiple dimensions of time. To connect these dots, Joan Grant reveals this piece of a puzzle in her book Winged Pharaoh: a far memory book: “for where I am is within and beyond Time, for it is the center of a circle where past, present, and future join and are eternal.”