Xiaoyu Liu

Design Art About

I turn ambiguity into clarity — across scales, domains, and problems that didn't have a solution yet.

Body Condition Check-in 🔒

TFD's first proactive dog health check-in. I owned the research program end-to-end — from employee testing to vet assessments to live data, translated findings into design. Reframed product strategy and shipped MVP. Built research framework that became company-wide program.

EvalPal

TFD's first AI-powered QA platform for customer care, built from zero. I co-defined strategy, designed the full experience, and pioneered AI coding workflows at the company. Satisfaction +0.57, $200K/year eliminated, coverage 3% → 75%+.

Cox Buy Flow

Redesigned Cox's entire purchasing journey for 6.5M customers within heavy system and business constraints. Streamlined the flow and increased Mobile Wireless orders by 55.6%.

Creator-Driven Shopping 🔒

Explored creator-driven commerce across Google Search and YouTube Shorts on visual direction, interaction patterns, and concept generation. 40+ concepts, 300+ users tested.

@2026

@Xiaoyu Liu