About
Who I am
刘筱雨 Xiaoyu Liu
My name means 'light rain', a choice my parents made that I'm still processing.
What keeps me busy
Design
Art
Writing
Books
Yoga
Knitting
Dog poops
For details of my work, please reach out
Where I wave my wand
The Farmer’s Dog, 2025-present
yes, fresh dog food & pricey
Huge, 2021-2025
appropriately named agency, big clients
Dotdash (Now People Inc.), 2019-2021
media for people who google things
Where I exhausted for deadlinesParsons School of Design | NY, US
Master of Fine Arts in Design and Technology, 2019
survived on coffee and critique
Beijing Language and Culture University | Beijing, China
Bachelor of Engineering in Digital Media Technology, 2017
learned to engineer, regretted immediately, but grateful now
JAMK University of Applied Sciences | Jyväskylä, Finland
Exchange in Media Management, 2016
freezing but enlightening
Design
How I createI combine delightful craft with strategic thinking and technical fluency. Currently shipping AI-powered features and having fun jamming with AI.
The Farmer’s Dog
2025-present
Leading AI product initiatives across customer care and retention. Pioneering AI-assisted design workflows.
EvalPal
Designed AI-powered QA platform from 0→1, navigating legal
compliance and establishing human-centered collaboration patterns
for responsible workplace AI deployment.
Cox @ Huge
2023-2025Drove digital transformation for 6.5M customers—redesigning buy flows, self-service, and core product journeys with measurable conversion improvements.
Buy Flow
Led the redesign of Cox's purchasing journey - reduced steps by 150%, increased Mobile Wireless orders by 55.6% through elegant, intuitive flows.
Account
Led the revamp of the account experience that simplifies complexity and empowers users with a clear, supportive experience.
Support & Learn
Led the redesign and streamlining of Support & Learn to boost customer satisfaction, improve digital containment, and shape a future-ready vision with AI integration.
Google @ Huge
2021-2023Envisioned new era of search and shopping for Google, driving global localization & internationalization and creator-led commerce across Search and YouTube Shorts.
Verywell @ Dotdash
2019-2021Led design for health platforms serving 800M+ monthly users, focusing on content systems, search, and user engagement at scale.