Xiaoyu Liu





I design for people—from things they explore for fun, seek out for care, to tools they rely on for work.



2025-present
The Farmer’s Dog
Leading AI product initiatives across customer care. Pioneering AI-assisted design workflows.

EvalPal 🔒



Designed AI-powered QA platform from 0→1, navigating legal compliance and establishing human-centered collaboration patterns for responsible workplace AI deployment.
2023-2025
Cox @ Huge
Drove digital transformation for 6.5M customers, redesigned buy flows, self-service, and core product journeys with measurable conversion improvements.

Buy Flow



Led the redesign of Cox's purchasing journey, reduced steps by 150%, increased Mobile Wireless orders by 55.6% through elegant, intuitive flows.
2021-2023
Google @ Huge
Envisioned new era of search and shopping for Google, driving global localization & internationalization and creator-led commerce across Search and YouTube Shorts.

Creator-Driven Shopping 🔒



Shaped the future of creator-driven shopping on Google Search & YouTube Shorts, connecting the next generation with trusted voices.
2019-2021
Verywell @ Dotdash
Led design for health platforms serving 800M+ monthly users, focusing on content systems, search, and user engagement at scale.

@2026

@Xiaoyu Liu