Xiaoyu Liu
What I do
product design
interdisciplinary art
short fictions
product design
interdisciplinary art
short fictions
Where I wave my wand
the farmer’s dog, 2025-present
huge, 2021-2025
dotdash, 2019-2021
the farmer’s dog, 2025-present
huge, 2021-2025
dotdash, 2019-2021
Design
Senior Product Designer with 6+ years of experience crafting end-to-end digital experiences for The Farmer’s Dog, Google, Cox Communications, and Dotdash. Skilled in interaction design, service design, systems thinking, and data-informed decision-making. Known for delivering intuitive, high-impact solutions that drive growth, retention, and customer satisfaction across subscription, commerce, and content platforms.
CX Quality Assurance Platform 🚧
An AI-powered CX Quality Assurance (QA) platform built from 0→1, scaling from dozens to hundreds of graded conversations per week, increasing QA coverage, and enhancing agent coaching to deliver iconic customer care.
Coffee as A Shared Language
Brooklyn Lab Coffee reimagines this through intuitive, inclusive design that speaks across language barriers.
Consolidated Buy Flow🔒
Unifying the end-to-end purchasing journey for Cox Residential customers by integrating home services and Cox Mobile to drive digital sales.
Creator-Driven Shopping Experience🔒
Shaping the future of creator-driven shopping on Google Search & YouTube Shorts, connecting the next generation with trusted voices.
Account Dashboard🔒
Reinventing the My Account dashboard to boost customer lifetime value and increase digital self-service for Cox Residential customers.
Art
My artistic practice delves into themes of time, sensory perception, and the existential concept of death. Through a diverse range of mediums including art installation, writing, bookmaking, documentation, sound, and video.
Near Water
近水
2022
Text written in 2018
Rice paper, copper wire, glass
Read the script
Death of Any Sort
任何形式的死亡
Start since May, 2020
I use my phone to take photos of every death I encountered except for human beings since quarantine. It all traced back to the moment that I executed a fly.
To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.
The oneline graveyard
To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.
The oneline graveyard
hEAR 耳斤
You are what you are sensing
2019
Enameled Magnetic Copper Wires, Super Strong Magnets, Mono Amplifiers, Stretched Canvas, MDF board
Its concept emerges from my response to a lifetime sensitivity to high frequency sound. This ‘excessive hearing’ triggers physiologic and emotional feelings - anxiety, timidity, need to escape - which led to the form of this project as an artistic metaphor of “my fear” and “my courage to face it.”
Human Voice as Clock
人声为钟
2018
2’ Multi-Channel Voice Recording
Time is stretchable. Senses trigger flashbacks, flashbacks are extracted from memories, and memories interfere with the senses. Past, present, and future are interconnected like a manifold, a convergence of multiple dimensions of time. To connect these dots, Joan Grant reveals this piece of a puzzle in her book Winged Pharaoh: a far memory book: “for where I am is within and beyond Time, for it is the center of a circle where past, present, and future join and are eternal.”