Ah! There you are.
I am Xiaoyu Liu, nice to meet.
product.ux.ui.interaction.experience.
I'm a senior product designer specializing in digital transformations and user experience optimization, with 5+ years of experience in UX strategy, ideation, prototyping, testing, and design systems.
At Huge, I worked on Cox Communications' e-commerce experience and collaborated with Google's core product teams on Search, Ads, and YouTube. I also contributed to creative work at Dotdash for Verywell, one of the leading ad-supported health sites. I approach design challenges with both strategic thinking and practical execution.
My Account Dashboard🔒
Reinventing the My Account dashboard to boost customer lifetime value and increase digital self-service for Cox Residential customers.
Consolidated Buy Flow🔒
A unified, end-to-end purchasing journey for Cox Residential customers that integrates home services and Cox Mobile.
Creator-Driven Shopping Experience🔒
Shaping the future of creator-driven shopping on Google Search & YouTube Shorts, connecting the next generation with trusted voices.
Structured Content Templates
Led design for Verywell, the top ad-supported health information sites, collaborating closely with a cross-functional team, and delivered products reaching 800M viewers annually.
witness.observe.document.
My artistic practice delves into themes of time, sensory perception, and the existential concept of death. Through a diverse range of mediums including art installation, writing, bookmaking, documentation, sound, and video.
Near Water
近水
2022
Text written in 2018
Rice paper, copper wire, glass
Read the script
Death of Any Sort
任何形式的死亡
Start since May, 2020
I use my phone to take photos of every death I encountered except for human beings since quarantine. It all traced back to the moment that I executed a fly.
To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.
The oneline graveyard
To keep the death “fresh”, each of them is sealed together with a bag of desiccant into food storage bags. The deaths are placed at the relative heights of discovery, most are at the ground level. The deaths are tossed to the road effortlessly, out of eye level. Overlook is a privileged perspective of human beings. By looking at the ground, the audience are exposed to the unnecessary and uncomfortable presence. Here, I’m exploring the verticality that a human persists, and the geometry and selectivity of the concept of death under the dominance and dictatorship of humans.
The oneline graveyard
hEAR 耳斤
You are what you are sensing
2019
Enameled Magnetic Copper Wires, Super Strong Magnets, Mono Amplifiers, Stretched Canvas, MDF board
Its concept emerges from my response to a lifetime sensitivity to high frequency sound. This ‘excessive hearing’ triggers physiologic and emotional feelings - anxiety, timidity, need to escape - which led to the form of this project as an artistic metaphor of “my fear” and “my courage to face it.”
Human Voice as Clock
人声为钟
2018
2’ Multi-Channel Voice Recording
Time is stretchable. Senses trigger flashbacks, flashbacks are extracted from memories, and memories interfere with the senses. Past, present, and future are interconnected like a manifold, a convergence of multiple dimensions of time. To connect these dots, Joan Grant reveals this piece of a puzzle in her book Winged Pharaoh: a far memory book: “for where I am is within and beyond Time, for it is the center of a circle where past, present, and future join and are eternal.”